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Openness in metaphorical and straightforward advertisements : appreciation effects
Lagerwerf, Luuk; Meijers, Anoe - In: Journal of advertising : official publication of the … 37 (2008) 2, pp. 19-30
Persistent link: https://www.econbiz.de/10003732277
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The influence of sender trust and advertiser trust on multistage effects of viral advertising
Cho, Soyoen; Huh, Jisu; Faber, Ronald J. - In: Journal of advertising : official publication of the … 43 (2014) 1, pp. 100-114
Persistent link: https://www.econbiz.de/10010344079
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Living in media and the future of advertising
Deuze, Mark - In: Journal of advertising : official publication of the … 45 (2016) 3, pp. 326-333
Persistent link: https://www.econbiz.de/10011591603