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~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
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Journal of advertising : official publication of the American Academy of Advertising
Harvard-Business-Manager : das Wissen der Besten
10
Harvard business review : HBR
9
Marketing management : a quarterly business management publication of the American Marketing Association
9
The journal of brand management : an international journal
8
Journal of marketing
7
Journal of Consumer Research
6
Report / Marketing Science Institute
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of consumer research : JCR ; an interdisciplinary bimonthly
4
Journal of marketing research : JMR
4
Journal of the Academy of Marketing Science
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Marketing letters : a journal of research in marketing
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Always learning
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Journal of advertising research
3
Journal of business research : JBR
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Journal of marketing communications
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Measuring and managing brands
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The Cornell School of hotel administration handbook of applied hospitality strategy
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AMS review : official publication of the Academy of Marketing Science
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Brand management ; Vol. 2
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European Journal of Marketing
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IIM Bangalore Research Paper
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Journal of consumer research : JCR ; an interdisciplinary journal
2
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
2
Journal of international business studies : JIBS ; a publication of the Academy of International Business and the Western Business School
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Journal of international business studies : JIBS ; an official journal of the Academy of International Business
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Journal of international marketing
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Journal of marketing management : MM
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Journal of marketing theory and practice
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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MIT sloan management review
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Moderne Markenführung : Grundlagen, innovative Ansätze, praktische Umsetzungen
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Pearson one series
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Report / Marketing Science Institute / Marketing Science Institute
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Review of Behavioral Finance
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Tuck School of Business working paper / Tuck School of Business at Dartmouth
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wi - Wirtschaft
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Unlocking the power of integrated marketing communications : how integrated is your IMC program?
Keller, Kevin Lane
- In:
Journal of advertising : official publication of the …
45
(
2016
)
3
,
pp. 286-301
Persistent link: https://www.econbiz.de/10011591597
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ARTICLES - Communication Strategies for Brand Extensions: Enhancing Perceived Fit by Establishing Explanatory Links
Bridges, Sheri
;
Keller, Kevin Lane
;
Sood, Sanjay
- In:
Journal of advertising : official publication of the …
29
(
2000
)
4
,
pp. 1-12
Persistent link: https://www.econbiz.de/10008120060
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