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~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
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Advertising effects
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Brand image
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Markenimage
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Bhatnagar, Namita
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Journal of advertising : official publication of the American Academy of Advertising
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
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Journal of business research : JBR
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International journal of advertising : the quarterly review of marketing communications
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International journal of nonprofit and voluntary sector marketing
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International review on public and non-profit marketing
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Journal of Business Research
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The journal of services marketing
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European journal of marketing : EJM
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Human relations : towards the integration of the social sciences
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Profit maximization through customer relationship marketing : measurement, prediction and implementation
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Revue française du marketing
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Social and environmental issues in advertising
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Transportation journal : a journal of the Association for Supply Chain Management
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Is self-character similarity always beneficial? : the moderating role of immersion in product placement effects
Bhatnagar, Namita
;
Wan, Fang
- In:
Journal of advertising : official publication of the …
40
(
2011
)
2
,
pp. 39-50
Persistent link: https://www.econbiz.de/10009241301
Saved in:
2
Is Self-Character Similarity Always Beneficial?
Bhatnagar, Namita
;
Wan, Fang
- In:
Journal of advertising : official publication of the …
40
(
2011
)
2
,
pp. 39-51
Persistent link: https://www.econbiz.de/10009167756
Saved in:
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