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Eisend, Martin (ed.); Franke, George R. (ed.); … - 2016

Persistent link: https://www.econbiz.de/10011453830

Eisend, Martin; Franke, George R.; Leigh, James H. - In: Journal of advertising : official publication of the … 45 (2016) 1, pp. 1-3

Persistent link: https://www.econbiz.de/10011453831

Kerr, Gayle; Schultz, Don E.; Lings, Ian - In: Journal of advertising : official publication of the … 45 (2016) 1, pp. 4-12

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Abernethy, Avery M.; Keel, Astrid L. - In: Journal of advertising : official publication of the … 45 (2016) 1, pp. 13-18

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Wright, Scott A. - In: Journal of advertising : official publication of the … 45 (2016) 1, pp. 26-32

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Davis, Cassandra; Burton, Scot - In: Journal of advertising : official publication of the … 45 (2016) 1, pp. 33-42

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Lin, Ying-Ching; Wang, Kai-Yu - In: Journal of advertising : official publication of the … 45 (2016) 1, pp. 43-52

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Vermeulen, Ivar; Beukeboom, Camiel J. - In: Journal of advertising : official publication of the … 45 (2016) 1, pp. 53-61

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Bellman, Steven; Wooley, Brooke; Varan, Duane - In: Journal of advertising : official publication of the … 45 (2016) 1, pp. 72-77

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Sharma, Piyush; Roy, Rajat - In: Journal of advertising : official publication of the … 45 (2016) 1, pp. 78-84

Persistent link: https://www.econbiz.de/10011453871