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~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
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Journal of advertising : official publication of the American Academy of Advertising
Journal of current issues and research in advertising : JCIRA
9
Journal of current issues and research in advertising
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Journal of consumer affairs : official publication of the American Council on Consumer Interests
7
International journal of advertising : the quarterly review of marketing communications
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Journal of consumer policy : consumer issues in law, economics and behavioural sciences
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Comparison of the paths from consumer involvement types to ad responses between corporate advertising and product advertising
Kim, Sora
;
Haley, Eric
;
Koo, Gi-yong
- In:
Journal of advertising : official publication of the …
38
(
2009
)
3
,
pp. 67-80
Persistent link: https://www.econbiz.de/10003892016
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2
Product placement in social games : consumer experiences in China
Chen, Huan
;
Haley, Eric
- In:
Journal of advertising : official publication of the …
43
(
2014
)
3
,
pp. 286-295
Persistent link: https://www.econbiz.de/10010408860
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3
Account Planners' Views on How Their Work Is and Should Be Evaluated
Morrison, Margaret A.
;
Haley, Eric
- In:
Journal of advertising : official publication of the …
32
(
2003
)
2
,
pp. 7-16
Persistent link: https://www.econbiz.de/10008118199
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4
The Great American Blowup: Puffery In Advertising and Selling
Preston, Ivan L.
;
Haley, Eric
- In:
Journal of advertising : official publication of the …
26
(
1997
)
4
,
pp. 64
Persistent link: https://www.econbiz.de/10008122317
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5
How French Advertising Professionals Develop Creative Strategy
Taylor, Ronald E.
;
Grubbs Hoy, Mariea
;
Haley, Eric
- In:
Journal of advertising : official publication of the …
25
(
1996
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10008123327
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6
Exploring the Construct of Organization as Source: Consumers' Understandings of Organizational Sponsorship of Advocacy Advertising
Haley, Eric
- In:
Journal of advertising : official publication of the …
25
(
1996
)
2
,
pp. 19-36
Persistent link: https://www.econbiz.de/10008123882
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7
Comparison of the Paths From Consumer Involvement Types To Ad Responses Between Corporate Advertising And Product Advertising
Kim, Sora
;
Haley, Eric
;
Koo, Gi-Yong
- In:
Journal of advertising : official publication of the …
38
(
2009
)
3
,
pp. 67-80
Persistent link: https://www.econbiz.de/10008303120
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