The influence of advertising context on perceptions of offense
Year of publication: |
2008
|
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Authors: | Christy, Timothy P. ; Haley, Eric |
Published in: |
Journal of marketing communications. - Abingdon : Taylor & Francis, ISSN 1352-7266, ZDB-ID 1317851-9. - Vol. 14.2008, 4, p. 271-291
|
Subject: | Werbewirkung | Advertising effects | Ethik | Ethics | Wahrnehmung | Perception | Social Marketing | Social marketing |
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Special issue: Controversial advertising
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