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~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
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Brands as signals : a cross-co...
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Journal of advertising : official publication of the American Academy of Advertising
Journal of marketing research : JMR
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Transportation Research Part B: Methodological
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Staff Paper Series / Department of Resource Economics and Environmental Sociology (REES), University of Alberta
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Brands and brand management : contemporary research perspectives
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Conjoint measurement : methods and applications ; with 91 tables
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Antecedents of true brand loyalty
Kim, Jooyoung
;
Morris, Jon D.
;
Swait, Joffre
- In:
Journal of advertising : official publication of the …
37
(
2008
)
2
,
pp. 99-117
Persistent link: https://www.econbiz.de/10003732338
Saved in:
2
Antecedents of True Brand Loyalty
Kim, Jooyoung
;
Morris, Jon
;
Swait, Joffre
- In:
Journal of advertising : official publication of the …
37
(
2008
)
2
,
pp. 99-117
Persistent link: https://www.econbiz.de/10008124542
Saved in:
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