Antecedents of True Brand Loyalty
| Year of publication: |
2008
|
|---|---|
| Authors: | Kim, Jooyoung ; Morris, Jon ; Swait, Joffre |
| Published in: |
Journal of advertising : official publication of the American Academy of Advertising. - Philadelphia, Pa : Taylor & Francis, ISSN 0091-3367, ZDB-ID 4351927. - Vol. 37.2008, 2, p. 99-117
|