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~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
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Understanding Program-Induced Mood Effects: Decoupling Arousal from Valence
Shapiro, Stewart
;
MacInnis, Deborah J.
;
Park, C.Whan
- In:
Journal of advertising : official publication of the …
31
(
2002
)
4
,
pp. 15-26
Persistent link: https://www.econbiz.de/10008118551
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