Handbook of brand relationships
SCP, Society for Consumer Psychology. Deborah J. MacInnis ... ed.
| Year of publication: |
2009
|
|---|---|
| Other Persons: | MacInnis, Deborah J. (contributor) |
| Institutions: | Society for Consumer Psychology (contributor) |
| Publisher: |
Armonk, NY [u.a.] : Sharpe |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XXI, 424 S. Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-0-7656-2357-7 ; 0-7656-2357-9 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004958294