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~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
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Gelb, Betsy D.
4
Albers-Miller, Nancy D.
1
Jones, Marilyn Y.
1
Sorescu, Alina B.
1
Stanaland, Andrea J.S.
1
Zhang, Yong
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Journal of advertising : official publication of the American Academy of Advertising
Business horizons
26
Business Horizons
22
Journal of business strategy
13
Journal of Business Strategy
11
Journal of advertising research
8
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
6
California management review
4
Rutgers business review
4
Journal of current issues and research in advertising : JCIRA
3
International marketing review
2
Journal of Consumer Marketing
2
Journal of marketing
2
Journal of the Academy of Marketing Science
2
MIT sloan management review
2
Marketing management : a quarterly business management publication of the American Marketing Association
2
Series / American Marketing Association
2
Business proceedings / American Marketing Association
1
Computational Statistics & Data Analysis
1
Consumer behavior : contemporary research in action
1
Houghton Mifflin Adviser in Marketing
1
INFORMS journal on computing : JOC
1
Insurance / Mathematics & economics
1
Insurance: Mathematics and Economics
1
International Marketing Review
1
Journal of marketing research : JMR
1
Journal of personal selling & sales management : JPSSM
1
Journal of retailing
1
Journal of small business management : JSBM ; a joint publ. 4 times a year of the International Council for Small Business and the West Virginia University Bureau of Business Research
1
MSU business topics
1
Marketing management and the decision sciences: theory and applications
1
Marketing-Soziologie : soziale Interaktionen als Determinanten des Marktverhaltens
1
Marketing-mix strategies - product strategy and promotion strategy
1
Monograph series / American Marketing Association
1
Perspectives in consumer behavior
1
Public personnel review : journal of the Public Personnel Association
1
Qualitative Market Research: An International Journal
1
Readings in marketing information systems : a new era in marketing research
1
Selected aspects of consumer behavior : A summary from the perspective of different disciplines. Prep. for: Nat. Science Foundation, Directorate for Research Applications
1
Social science quarterly
1
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ARTICLES - Negative Comparative Advertising: Evidence Favoring Fine-Tuning
Sorescu, Alina B.
;
Gelb, Betsy D.
- In:
Journal of advertising : official publication of the …
29
(
2000
)
4
,
pp. 25-40
Persistent link: https://www.econbiz.de/10008120058
Saved in:
2
ARTICLES - Beefcake and Cheesecake: Insights for Advertisers
Jones, Marilyn Y.
;
Stanaland, Andrea J.S.
;
Gelb, Betsy D.
- In:
Journal of advertising : official publication of the …
27
(
1998
)
2
,
pp. 33-52
Persistent link: https://www.econbiz.de/10008121662
Saved in:
3
Business Advertising Appeals as a Mirror of Cultural Dimensions: A Study of Eleven Countries
Albers-Miller, Nancy D.
;
Gelb, Betsy D.
- In:
Journal of advertising : official publication of the …
25
(
1996
)
4
,
pp. 57-70
Persistent link: https://www.econbiz.de/10008123586
Saved in:
4
Matching Advertising Appeals to Culture: The Influence of Products' Use Conditions
Zhang, Yong
;
Gelb, Betsy D.
- In:
Journal of advertising : official publication of the …
25
(
1996
)
3
,
pp. 29-46
Persistent link: https://www.econbiz.de/10008123603
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