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~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
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Journal of advertising : official publication of the American Academy of Advertising
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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Journal of business research : JBR
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Journal of consumer affairs : official publication of the American Council on Consumer Interests
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Journal of Consumer Affairs
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Report / Marketing Science Institute
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Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of Consumer Marketing
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of the Academy of Marketing Science
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The journal of consumer marketing
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Handbook of niche marketing : principles and practice
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Health marketing quarterly
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Journal of Business Research
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Journal of Research in Interactive Marketing
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Journal of public policy & marketing
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Online consumer behavior : theory and research in social media, advertising, and e-tail
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Australasian marketing journal
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Business horizons
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Handbook of qualitative research methods in marketing
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International Journal of Pharmaceutical and Healthcare Marketing
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Marketing and humanity : discourses in the real world
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Marketing letters : a journal of research in marketing
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Marketing management : a quarterly business management publication of the American Marketing Association
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If it's legal, is it acceptable? : consumer reactions to online covert marketing
Milne, George R.
;
Rohm, Andrew
;
Bahl, Shalini
- In:
Journal of advertising : official publication of the …
38
(
2009
)
4
,
pp. 107-122
Persistent link: https://www.econbiz.de/10003931186
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