If it's legal, is it acceptable? : consumer reactions to online covert marketing
George R. Milne, Andrew Rohm, and Shalini Bahl
| Year of publication: |
2009
|
|---|---|
| Authors: | Milne, George R. ; Rohm, Andrew ; Bahl, Shalini |
| Published in: |
Journal of advertising : official publication of the American Academy of Advertising. - Philadelphia, Pa. : Taylor & Francis, ISSN 0091-3367, ZDB-ID 435192-7. - Vol. 38.2009, 4, p. 107-122
|
| Subject: | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour | Kauf | Purchase | Entscheidung | Decision | USA | United States |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003931186