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Positive mood and susceptibility to false advertising
LaTour, Kathryn A.; LaTour, Michael S. - In: Journal of advertising : official publication of the … 38 (2009) 3, pp. 127-142
Persistent link: https://www.econbiz.de/10003892037
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Fuzzy trace theory and "smart" false memories : implications for advertising
LaTour, Kathryn A.; LaTour, Michael S.; Brainerd, Charles - In: Journal of advertising : official publication of the … 43 (2014) 1, pp. 3-17
Persistent link: https://www.econbiz.de/10010344098
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TRANSFORMING CONSUMER EXPERIENCE
Braun-Latour, Kathryn A.; Latour, Michael S. - In: Journal of advertising : official publication of the … 34 (2005) 3, pp. 19-30
Persistent link: https://www.econbiz.de/10008116215
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ASSESSING THE LONG-TERM IMPACT OF A CONSISTENT ADVERTISING CAMPAIGN ON CONSUMER MEMORY
Braun-Latour, Kathryn A.; Latour, Michael S. - In: Journal of advertising : official publication of the … 33 (2004) 2, pp. 49-62
Persistent link: https://www.econbiz.de/10008117213
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ARTICLES - Publication Productivity in the Three Leading US Advertising Journals: 1989 through 1996
Henthorne, Tony L.; LaTour, Michael S.; Loraas, Tina - In: Journal of advertising : official publication of the … 27 (1998) 2, pp. 53-64
Persistent link: https://www.econbiz.de/10008121661
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There are Threats and (Maybe) Fear-Caused Arousal: Theory and Confusions of Appeals to Fear and Fear Arousal Itself
LaTour, Michael S.; Rotfeld, Herbert J. - In: Journal of advertising : official publication of the … 26 (1997) 3, pp. 45-60
Persistent link: https://www.econbiz.de/10008122337
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HOW AND WHEN ADVERTISING CAN INFLUENCE MEMORY FOR CONSUMER EXPERIENCE
Braun-Latour, Kathryn A.; Latour, Michael S.; Pickrell, … - In: Journal of advertising : official publication of the … 33 (2004) 4, pp. 7-26
Persistent link: https://www.econbiz.de/10008127845
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Ethical Judgments of Sexual Appeals in Print Advertising
LaTour, Michael S.; Henthorne, Tony L. - In: Journal of advertising : official publication of the … 23 (1994) 3, pp. 81
Persistent link: https://www.econbiz.de/10008129755