Positive mood and susceptibility to false advertising
Year of publication: |
2009
|
---|---|
Authors: | LaTour, Kathryn A. ; LaTour, Michael S. |
Published in: |
Journal of advertising : official publication of the American Academy of Advertising. - Philadelphia, Pa. : Taylor & Francis, ISSN 0091-3367, ZDB-ID 435192-7. - Vol. 38.2009, 3, p. 127-142
|
Subject: | Werbebeschränkung | Advertising regulation | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour | Emotion | Experiment | USA | United States |
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