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~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
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Journal of advertising : official publication of the American Academy of Advertising
Journal of advertising research
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Journal of current issues and research in advertising : JCIRA
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International journal of procurement management
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Journal of Consumer Marketing
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Industrial marketing management : the international journal for industrial and high-tech firms
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ARTICLES - Publication Productivity in the Three Leading US Advertising Journals: 1989 through 1996
Henthorne, Tony L.
;
LaTour, Michael S.
;
Loraas, Tina
- In:
Journal of advertising : official publication of the …
27
(
1998
)
2
,
pp. 53-64
Persistent link: https://www.econbiz.de/10008121661
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2
Ethical Judgments of Sexual Appeals in Print Advertising
LaTour, Michael S.
;
Henthorne, Tony L.
- In:
Journal of advertising : official publication of the …
23
(
1994
)
3
,
pp. 81
Persistent link: https://www.econbiz.de/10008129755
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3
Positive mood and susceptibility to false advertising
LaTour, Kathryn A.
;
LaTour, Michael S.
- In:
Journal of advertising : official publication of the …
38
(
2009
)
3
,
pp. 127-142
Persistent link: https://www.econbiz.de/10003892037
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4
Fuzzy trace theory and "smart" false memories : implications for advertising
LaTour, Kathryn A.
;
LaTour, Michael S.
;
Brainerd, Charles
- In:
Journal of advertising : official publication of the …
43
(
2014
)
1
,
pp. 3-17
Persistent link: https://www.econbiz.de/10010344098
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5
TRANSFORMING CONSUMER EXPERIENCE
Braun-Latour, Kathryn A.
;
Latour, Michael S.
- In:
Journal of advertising : official publication of the …
34
(
2005
)
3
,
pp. 19-30
Persistent link: https://www.econbiz.de/10008116215
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6
ASSESSING THE LONG-TERM IMPACT OF A CONSISTENT ADVERTISING CAMPAIGN ON CONSUMER MEMORY
Braun-Latour, Kathryn A.
;
Latour, Michael S.
- In:
Journal of advertising : official publication of the …
33
(
2004
)
2
,
pp. 49-62
Persistent link: https://www.econbiz.de/10008117213
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7
There are Threats and (Maybe) Fear-Caused Arousal: Theory and Confusions of Appeals to Fear and Fear Arousal Itself
LaTour, Michael S.
;
Rotfeld, Herbert J.
- In:
Journal of advertising : official publication of the …
26
(
1997
)
3
,
pp. 45-60
Persistent link: https://www.econbiz.de/10008122337
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8
HOW AND WHEN ADVERTISING CAN INFLUENCE MEMORY FOR CONSUMER EXPERIENCE
Braun-Latour, Kathryn A.
;
Latour, Michael S.
;
Pickrell, …
- In:
Journal of advertising : official publication of the …
33
(
2004
)
4
,
pp. 7-26
Persistent link: https://www.econbiz.de/10008127845
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