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~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
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Journal of advertising : official publication of the American Academy of Advertising
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Change in a sponsorship alliance and the communication implications of spontaneous recovery
McAlister, Anna R.
;
Kelly, Sarah J.
;
Humphreys, Michael S.
- In:
Journal of advertising : official publication of the …
41
(
2012
)
1
,
pp. 5-16
Persistent link: https://www.econbiz.de/10009536722
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State of the art and science in sponsorship-linked marketing
Cornwell, T. Bettina
- In:
Journal of advertising : official publication of the …
37
(
2008
)
3
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pp. 41-55
Persistent link: https://www.econbiz.de/10003766363
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