State of the art and science in sponsorship-linked marketing
T. Bettina Cornwell
| Year of publication: |
2008
|
|---|---|
| Authors: | Cornwell, T. Bettina |
| Published in: |
Journal of advertising : official publication of the American Academy of Advertising. - Philadelphia, Pa. : Taylor & Francis, ISSN 0091-3367, ZDB-ID 435192-7. - Vol. 37.2008, 3, p. 41-55
|
| Subject: | Sponsoring | Sponsorship | Marketingmanagement | Marketing management | Werbewirkung | Advertising effects |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003766363