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~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
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Journal of advertising : official publication of the American Academy of Advertising
Marketing management : a quarterly business management publication of the American Marketing Association
58
Journal of advertising research
14
Journal of marketing communications
12
International journal of advertising : the quarterly review of marketing communications
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Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
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ADMAP : for decisionmakers in advertising, marketing, media, planning & research
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Breaking new ground in theory and practice
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Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
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Handbook of business-to-business marketing
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Integrated brand marketing and measuring returns
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Kellogg on branding : the marketing faculty of the Kellogg School of Management
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"Someone should do something" : replication and an agenda for collective action
Kerr, Gayle
;
Schultz, Don E.
;
Lings, Ian
- In:
Journal of advertising : official publication of the …
45
(
2016
)
1
,
pp. 4-12
Persistent link: https://www.econbiz.de/10011453834
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The future of advertising or whatever we're going to call it
Schultz, Don E.
- In:
Journal of advertising : official publication of the …
45
(
2016
)
3
,
pp. 276-285
Persistent link: https://www.econbiz.de/10011591595
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