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~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
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Pelsmacker, Patrick de
6
Geuens, Maggie
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Cauberghe, Verolien
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Dens, Nathalie
2
Anckaert, Pascal
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Banks, Ivana Busljeta
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De Meulenaer, Sarah
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Faseur, Tine
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Journal of advertising : official publication of the American Academy of Advertising
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
37
Journal of business research : JBR
28
International journal of advertising : the quarterly review of marketing communications
21
Working paper / Studiecentrum Toegepaste Economie, Universiteit Antwerpen, Rijksuniversitair Centrum Antwerpen, Faculteit Toegepaste Economische Wetenschappen
17
Journal of marketing communications
12
Journal of Business Research
11
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
Economisch en sociaal tijdschrift : een driemaandelijke uitgave van de Universitaire Faculteiten Sint-Ignatius te Antwerpen
9
International Marketing Review
5
Journal of consumer research : JCR ; an interdisciplinary bimonthly
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Young Consumers
5
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
4
International journal of advertising : the review of marketing communications
4
International journal of market research : JMRS ; the journal of the Market Research Society
4
International marketing review
4
Journal of consumer affairs : official publication of the American Council on Consumer Interests
4
Journal of electronic commerce research : JECR
4
Psychology & marketing
4
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
4
Belgian journal of operations research, statistics and computer science
3
Journal of Consumer Research
3
Journal of advertising research
3
Journal of business ethics : JOBE
3
Journal of service management
3
Marketing letters : a journal of research in marketing
3
Studiecentrum Toegepaste Economie / Studiecentrum Toegepaste Economie, Universiteit Antwerpen, Rijksuniversitair Centrum Antwerpen, Faculteit Toegepaste Economische Wetenschappen
3
The SAGE handbook of marketing ethics
3
The journal of brand management : an international journal
3
Vlerick Leuven Gent Management School Working Paper Series
3
Young consumers : insight and ideas for responsible marketers
3
Advertising in new formats and media : current research and implications for marketers
2
Applied economics
2
Breaking new ground in theory and practice
2
Cutting edge international research
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Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
2
International journal of electronic commerce : IJEC
2
Journal of Service Management
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Journal of Social Marketing
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ECONIS (ZBW)
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Different Positive Feelings Leading to Different Ad Evaluations: The Case of Coziness, Excitement, and Romance
Faseur, Tine
;
Geuens, Maggie
- In:
Journal of advertising : official publication of the …
35
(
2006
)
4
,
pp. 129-142
Persistent link: https://www.econbiz.de/10008126161
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2
Planning and conducting experimental advertising research and questionnaire design
Geuens, Maggie
;
Pelsmacker, Patrick de
- In:
Journal of advertising : official publication of the …
46
(
2017
)
1
,
pp. 83-100
Persistent link: https://www.econbiz.de/10011686471
Saved in:
3
Media Context and Advertising Effectiveness: The Role of Context Appreciation and Context-Ad Similarity
Pelsmacker, Patrick De
;
Geuens, Maggie
;
Anckaert, Pascal
- In:
Journal of advertising : official publication of the …
31
(
2002
)
2
,
pp. 49-62
Persistent link: https://www.econbiz.de/10008118827
Saved in:
4
Advergames : the impact of brand prominence and game repetition on brand responses
Cauberghe, Verolien
;
Pelsmacker, Patrick de
- In:
Journal of advertising : official publication of the …
39
(
2010
)
1
,
pp. 5-18
Persistent link: https://www.econbiz.de/10003962667
Saved in:
5
Involvement, tolerance for ambiguity, and type of service moderate the effectiveness of probability marker usage in service advertising
Banks, Ivana Busljeta
;
Pelsmacker, Patrick de
- In:
Journal of advertising : official publication of the …
43
(
2014
)
2
,
pp. 196-209
Persistent link: https://www.econbiz.de/10010373219
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6
Have no fear : how individuals differing in uncertainty avoidance, anxiety, and chance belief process health risk messages
De Meulenaer, Sarah
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
Journal of advertising : official publication of the …
44
(
2015
)
2
,
pp. 114-125
Persistent link: https://www.econbiz.de/10011292326
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7
Do you like what you recognize? : the effects of brand placement prominence and movie plot connection on brand attitude as mediated by recognition
Dens, Nathalie
;
Pelsmacker, Patrick de
;
Wouters, Marijke
; …
- In:
Journal of advertising : official publication of the …
41
(
2012
)
3
,
pp. 35-54
Persistent link: https://www.econbiz.de/10009738528
Saved in:
8
Comparing TV ads and advergames targeting children : the impact of persuasion knowledge on behavioral responses
Panic, Katarina
;
Cauberghe, Verolien
;
Pelsmacker, Patrick de
- In:
Journal of advertising : official publication of the …
42
(
2013
)
2/3
,
pp. 264-273
Persistent link: https://www.econbiz.de/10009778508
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