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~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
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Journal of advertising : official publication of the American Academy of Advertising
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An investigation of brand-related user-generated content on Twitter
Liu, Xia
;
Burns, Alvin C.
;
Hou, Yingjian
- In:
Journal of advertising : official publication of the …
46
(
2017
)
2
,
pp. 236-247
Persistent link: https://www.econbiz.de/10011705754
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