//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Avoiding the risk of responsib...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Advertising effects
1
Product Placement
1
Product placement
1
Werbewirkung
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Catlin, Jesse R.
1
Leonhardt, James M.
1
Pirouz, Dante M.
1
Published in...
All
Journal of advertising : official publication of the American Academy of Advertising
Decision analysis : a journal of the Institute for Operations Research and the Management Sciences, INFORMS
10
Journal of Consumer Research
6
Journal of risk and uncertainty : JRU
6
Journal of business research : JBR
5
Journal of marketing research : JMR
5
Organizational Behavior and Human Decision Processes
5
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
4
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Journal of marketing
3
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
3
International journal of market research
2
Journal of Consumer Psychology
2
Journal of consumer psychology : the official journal of the Society for Consumer Psychology
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of international marketing
2
Journal of the Association for Consumer Research : JACR
2
Marketing letters : a journal of research in marketing
2
Omega : the international journal of management science
2
Transformative consumer research for personal and collective well-being
2
Chu, R., Leonhardt, J. M., & Liu, M. (2015). Chinese migrant workers’ adoption of urban consumer habits. Marketing Letters, 26, 57-66
1
Cross-cultural and critical perspectives on brands
1
Current Opinion in Psychology, 10, 44–49, 2016. DOI/10.1016/j.copsyc.2015.12.008
1
Economics Papers from University Paris Dauphine
1
European Journal of Marketing
1
European journal of marketing : EJM
1
International Journal of Emerging Markets
1
International Journal of Nonprofit and Voluntary Sector Marketing
1
International journal of emerging markets
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of Business Research
1
Journal of Consumer Affairs
1
Journal of Research in Interactive Marketing
1
Journal of Services Marketing
1
Journal of consumer behaviour : an international research review
1
Journal of food products marketing
1
Journal of public policy & marketing
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of the Academy of Marketing Science
1
more ...
less ...
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Is your product facing the ad's center? : facing direction affects processing fluency and ad evaluation
Leonhardt, James M.
;
Catlin, Jesse R.
;
Pirouz, Dante M.
- In:
Journal of advertising : official publication of the …
44
(
2015
)
4
,
pp. 315-325
Persistent link: https://www.econbiz.de/10011410138
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->