Is your product facing the ad's center? : facing direction affects processing fluency and ad evaluation
James M. Leonhardt; Jesse R. Catlin; Dante M. Pirouz
| Year of publication: |
2015
|
|---|---|
| Authors: | Leonhardt, James M. ; Catlin, Jesse R. ; Pirouz, Dante M. |
| Published in: |
Journal of advertising : official publication of the American Academy of Advertising. - Philadelphia, Pa. : Taylor & Francis, ISSN 0091-3367, ZDB-ID 435192-7. - Vol. 44.2015, 4, p. 315-325
|
| Subject: | Werbewirkung | Advertising effects | Product Placement | Product placement |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011410138