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Parenting "YouTube natives" : the impact of pre-roll advertising and text disclosures on parental responses to sponsored child influencer videos
Evans, Nathaniel J.; Hoy, Mariea Grubbs; Childers, … - In: Journal of advertising : official publication of the … 47 (2018) 4, pp. 326-346
Persistent link: https://www.econbiz.de/10012004047
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Coddling our kids : can parenting style affect attitudes toward advergames?
Evans, Nathaniel J.; Carlson, Les; Hoy, Mariea Grubbs - In: Journal of advertising : official publication of the … 42 (2013) 2/3, pp. 228-240
Persistent link: https://www.econbiz.de/10009778516
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How French Advertising Professionals Develop Creative Strategy
Taylor, Ronald E.; Grubbs Hoy, Mariea; Haley, Eric - In: Journal of advertising : official publication of the … 25 (1996) 1, pp. 1-14
Persistent link: https://www.econbiz.de/10008123327
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ARTICLES - Flaming, Complaining, Abstaining: How Online Users Respond to Privacy Concerns
Sheehan, Kim Bartel; Hoy, Mariea Grubbs - In: Journal of advertising : official publication of the … 28 (1999) 3, pp. 37-52
Persistent link: https://www.econbiz.de/10008120796
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Large-Agency Media Specialists' Opinions on Newspaper Advertising for National Accounts
Whitehill King, Karen; Reid, Leonard N.; Morrison, Margaret - In: Journal of advertising : official publication of the … 26 (1997) 2, pp. 1-18
Persistent link: https://www.econbiz.de/10008122663