Coddling our kids : can parenting style affect attitudes toward advergames?
Nathaniel J. Evans; Les Carlson; Mariea Grubbs Hoy
| Year of publication: |
2013
|
|---|---|
| Authors: | Evans, Nathaniel J. ; Carlson, Les ; Hoy, Mariea Grubbs |
| Published in: |
Journal of advertising : official publication of the American Academy of Advertising. - Philadelphia, Pa. : Taylor & Francis, ISSN 0091-3367, ZDB-ID 435192-7. - Vol. 42.2013, 2/3, p. 228-240
|
| Subject: | Computerspiel | Video game | Werbung | Advertising | Werbewirkung | Advertising effects | Eltern | Parents | Kinder | Children | Sozialisation | Socialization |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009778516