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~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
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Journal of advertising : official publication of the American Academy of Advertising
Journal of internet commerce
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Creativity via cartoon spokespeople in print ads : capitalizing on the distinctiveness effect
Heiser, Robert S.
;
Sierra, Jeremy J.
;
Torres, Ivonne M.
- In:
Journal of advertising : official publication of the …
37
(
2008
)
4
,
pp. 75-84
Persistent link: https://www.econbiz.de/10003808341
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2
Advertising's unintended consequence : economic growth
Kopf, Dennis A.
;
Torres, Ivonne M.
;
Enomoto, Carl E.
- In:
Journal of advertising : official publication of the …
40
(
2011
)
4
,
pp. 5-18
Persistent link: https://www.econbiz.de/10009491981
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