What products can benefit from African American advertising appeals? : the moderating role of product involvement
Year of publication: |
2012
|
---|---|
Authors: | Torres, Ivonne M. ; Luna-Nevarez, Cuauhtemoc |
Published in: |
Journal of current issues and research in advertising : JCIRA. - Philadelphia, Pa. : Taylor & Francis Group, ISSN 1064-1734, ZDB-ID 1139776-7. - Vol. 33.2012, 1, p. 37-55
|
Subject: | Werbewirkung | Advertising effects | Werbung | Advertising | Schwarze Menschen | Black people |
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