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~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
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Journal of advertising : official publication of the American Academy of Advertising
Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of Consumer Research
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Ad Schema Incongruity as Elicitor of Ethnic Self-Awareness and Differential Advertising Response
Dimofte, Claudiu V.
;
Forehand, Mark R.
;
Deshpandé, Rohit
- In:
Journal of advertising : official publication of the …
32
(
2003
)
4
,
pp. 7-18
Persistent link: https://www.econbiz.de/10008117813
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