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~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
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The impact of advertising creativity on the hierarchy of effects
Smith, Robert E.
;
Chen, Jiemiao
;
Yang, Xiaojing
- In:
Journal of advertising : official publication of the …
37
(
2008
)
4
,
pp. 47-61
Persistent link: https://www.econbiz.de/10003808078
Saved in:
2
The Impact of Advertising Creativity on the Hierarchy of Effects
Smith, Robert
;
Chen, Jiemiao
;
Yang, Xiaojing
- In:
Journal of advertising : official publication of the …
37
(
2008
)
4
,
pp. 47-62
Persistent link: https://www.econbiz.de/10008167912
Saved in:
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