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~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
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Advertising effects
4
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Advertising
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Amazon Mechanical Turk
2
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1997-2006
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LaTour, Michael S.
5
Ford, John B.
4
West, Douglas
4
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3
Latour, Michael S.
3
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Journal of advertising : official publication of the American Academy of Advertising
Journal of advertising research
46
Journal of business research : JBR
21
International marketing review
17
International journal of hospitality management
14
International journal of contemporary hospitality management
12
Industrial marketing management : the international journal for industrial and high-tech firms
11
International Marketing Review
11
Journal of current issues and research in advertising : JCIRA
10
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
9
International Journal of Contemporary Hospitality Management
8
International journal of advertising : the quarterly review of marketing communications
7
Journal of Business Research
7
Journal of strategic marketing
7
Journal of Services Marketing
6
The journal of services marketing
6
International journal of nonprofit and voluntary sector marketing
5
Review of industrial organization : RIO
5
International journal of the economics of business
4
Journal of Consumer Marketing
4
Journal of marketing management : MM
4
Journal of nonprofit & public sector marketing
4
Journal of retailing and consumer services
4
Journal of the Academy of Marketing Science
4
Psychology & marketing
4
Review of Industrial Organization
4
Tourism management : research, policies, practice
4
Asia Pacific journal of marketing and logistics
3
Australasian marketing journal
3
European journal of marketing : EJM
3
Journal of business ethics : JOBE
3
Journal of regional science
3
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
3
Journal of vacation marketing : an international journal
3
American business review
2
Annals of tourism research : ATR ; a social sciences journal
2
Arts marketing : an international journal ; AM
2
Asia Pacific Journal of Marketing and Logistics
2
Business horizons
2
Corporate communications : an international journal
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1
Amazon's Mechanical Turk : a comment
Ford, John B.
- In:
Journal of advertising : official publication of the …
46
(
2017
)
1
,
pp. 156-158
Persistent link: https://www.econbiz.de/10011686524
Saved in:
2
Positive mood and susceptibility to false advertising
LaTour, Kathryn A.
;
LaTour, Michael S.
- In:
Journal of advertising : official publication of the …
38
(
2009
)
3
,
pp. 127-142
Persistent link: https://www.econbiz.de/10003892037
Saved in:
3
Fuzzy trace theory and "smart" false memories : implications for advertising
LaTour, Kathryn A.
;
LaTour, Michael S.
;
Brainerd, Charles
- In:
Journal of advertising : official publication of the …
43
(
2014
)
1
,
pp. 3-17
Persistent link: https://www.econbiz.de/10010344098
Saved in:
4
TRANSFORMING CONSUMER EXPERIENCE
Braun-Latour, Kathryn A.
;
Latour, Michael S.
- In:
Journal of advertising : official publication of the …
34
(
2005
)
3
,
pp. 19-30
Persistent link: https://www.econbiz.de/10008116215
Saved in:
5
ASSESSING THE LONG-TERM IMPACT OF A CONSISTENT ADVERTISING CAMPAIGN ON CONSUMER MEMORY
Braun-Latour, Kathryn A.
;
Latour, Michael S.
- In:
Journal of advertising : official publication of the …
33
(
2004
)
2
,
pp. 49-62
Persistent link: https://www.econbiz.de/10008117213
Saved in:
6
ARTICLES - Publication Productivity in the Three Leading US Advertising Journals: 1989 through 1996
Henthorne, Tony L.
;
LaTour, Michael S.
;
Loraas, Tina
- In:
Journal of advertising : official publication of the …
27
(
1998
)
2
,
pp. 53-64
Persistent link: https://www.econbiz.de/10008121661
Saved in:
7
There are Threats and (Maybe) Fear-Caused Arousal: Theory and Confusions of Appeals to Fear and Fear Arousal Itself
LaTour, Michael S.
;
Rotfeld, Herbert J.
- In:
Journal of advertising : official publication of the …
26
(
1997
)
3
,
pp. 45-60
Persistent link: https://www.econbiz.de/10008122337
Saved in:
8
HOW AND WHEN ADVERTISING CAN INFLUENCE MEMORY FOR CONSUMER EXPERIENCE
Braun-Latour, Kathryn A.
;
Latour, Michael S.
;
Pickrell, …
- In:
Journal of advertising : official publication of the …
33
(
2004
)
4
,
pp. 7-26
Persistent link: https://www.econbiz.de/10008127845
Saved in:
9
Ethical Judgments of Sexual Appeals in Print Advertising
LaTour, Michael S.
;
Henthorne, Tony L.
- In:
Journal of advertising : official publication of the …
23
(
1994
)
3
,
pp. 81
Persistent link: https://www.econbiz.de/10008129755
Saved in:
10
Practitioner and customer views of advertising creativity : same concept, different meaning?
West, Douglas C.
;
Kover, Arthur J.
;
Caruana, Albert
- In:
Journal of advertising : official publication of the …
37
(
2008
)
4
,
pp. 35-45
Persistent link: https://www.econbiz.de/10003808075
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