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Presentation matters : comparison of cognitive effects of DTC prescription drug advergames, websites, and print ads
Huh, Jisu; Suzuki-Lambrecht, Yoshikazu; Lueck, Jennifer; … - In: Journal of advertising : official publication of the … 44 (2015) 4, pp. 360-374
Persistent link: https://www.econbiz.de/10011410179
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The influence of sender trust and advertiser trust on multistage effects of viral advertising
Cho, Soyoen; Huh, Jisu; Faber, Ronald J. - In: Journal of advertising : official publication of the … 43 (2014) 1, pp. 100-114
Persistent link: https://www.econbiz.de/10010344079
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Comment : advertising won't die, but defining it will continue to be challenging
Huh, Jisu - In: Journal of advertising : official publication of the … 45 (2016) 3, pp. 356-358
Persistent link: https://www.econbiz.de/10011591610
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Reply to the comments on "If advertising won't die, what will it be? Toward a working definition of advertising"
Dahlén, Micael; Rosengren, Sara - In: Journal of advertising : official publication of the … 45 (2016) 3, pp. 359-363
Persistent link: https://www.econbiz.de/10011591612
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Development of trust scores in social media (TSM) algorithm and application to advertising practice and research
Roy, Atanu; Huh, Jisu; Pfeuffer, Alexander; Srivastava, … - In: Journal of advertising : official publication of the … 46 (2017) 2, pp. 269-282
Persistent link: https://www.econbiz.de/10011705762
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Presumed Influence of Direct-to-Consumer (DTC) Prescription Drug Advertising on Patients: The Physician's Perspective
Huh, Jisu; Langteau, Rita - In: Journal of advertising : official publication of the … 36 (2007) 3, pp. 151
Persistent link: https://www.econbiz.de/10008125239
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Perceived Effects of Direct-to-Consumer (DTC) Prescription Drug Advertising on Self and Others: A Third-Person Effect Study of Older Consumers
Delorme, Denise; Huh, Jisu; Reid, Leonard - In: Journal of advertising : official publication of the … 35 (2006) 3, pp. 47-66
Persistent link: https://www.econbiz.de/10008126553