Developmental antecedents to children's responses to online advertising
Year of publication: |
2012
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Authors: | Shin, Wonsun ; Huh, Jisu ; Faber, Ronald J |
Published in: |
International journal of advertising : the quarterly review of marketing communications. - Henley-on-Thames [u.a.] : World Advertising Research Center, ISSN 0261-9903, ZDB-ID 832054. - Vol. 31.2012, 4, p. 719-741
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