Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Marketing, technology and cust...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Type of publication
All
Article
1
Language
All
Undetermined
1
Author
All
Parsons, Amy L.
1
Spotts, Harlan E.
1
Weinberger, Marc G.
1
Published in...
All
Journal of advertising : official publication of the American Academy of Advertising
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
6
SpringerLink / Bücher
6
Journal of advertising research
4
Developments in marketing science: proceedings of the Academy of Marketing Science
3
European journal of marketing : EJM
3
European Journal of Marketing
2
Journal of business research : JBR
2
Journal of marketing education : JME
2
Springer eBook Collection / Business and Economics
2
Developments in marketing science
1
International journal of advertising : the quarterly review of marketing communications
1
Journal of Business Research
1
more ...
less ...
Source
All
OLC EcoSci
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Assessing the Use and Impact of Humor on Advertising Effectiveness: A Contingency Approach
Spotts, Harlan E.
;
Weinberger, Marc G.
;
Parsons, Amy L.
- In:
Journal of advertising : official publication of the …
26
(
1997
)
3
,
pp. 17-32
Persistent link: https://www.econbiz.de/10008122339
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
