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~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
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Journal of advertising : official publication of the American Academy of Advertising
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Industrial marketing management : the international journal for industrial and high-tech firms
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Identification Effects on Advertising Response: The Moderating Role of Involvement
Torres, Ivonne
;
Briggs, Elten
- In:
Journal of advertising : official publication of the …
36
(
2007
)
3
,
pp. 97-108
Persistent link: https://www.econbiz.de/10008125244
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