How do differing community engagement strategies affect consumer responses to a retailer?
Year of publication: |
2016
|
---|---|
Authors: | Briggs, Elten ; Yang, Zhiyong ; Harmon-Kizer, Tracy R. ; Arnold, Todd J. |
Published in: |
Journal of marketing theory and practice. - Statesboro, GA : Assoc., ISSN 1069-6679, ZDB-ID 2034622-0. - Vol. 24.2016, 1, p. 109-127
|
Subject: | Handelsmarketing | Retail marketing | Einzelhandel | Retail trade | Social Marketing | Social marketing | Konsumentenverhalten | Consumer behaviour | USA | United States |
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