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~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
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Journal of advertising : official publication of the American Academy of Advertising
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The other meaning of fluency : content accessibility and language in advertising to bilinguals
Carroll, Ryall
;
Luna, David
- In:
Journal of advertising : official publication of the …
40
(
2011
)
3
,
pp. 73-84
Persistent link: https://www.econbiz.de/10009302699
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SOCIOLINGUISTIC EFFECTS ON CODE-SWITCHED ADS TARGETING BILINGUAL CONSUMERS
Luna, David
;
Peracchio, Laura A.
- In:
Journal of advertising : official publication of the …
34
(
2005
)
2
,
pp. 43-56
Persistent link: https://www.econbiz.de/10008116039
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ARTICLES - The Development of an Advertising Campaign to Discourage Smoking Initiation Among Children and Youth
Peracchio, Laura A.
;
Luna, David
- In:
Journal of advertising : official publication of the …
27
(
1998
)
3
,
pp. 49-50
Persistent link: https://www.econbiz.de/10008121515
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The Other Meaning of Fluency
Carroll, Ryall
;
Luna, David
- In:
Journal of advertising : official publication of the …
40
(
2011
)
3
,
pp. 73-85
Persistent link: https://www.econbiz.de/10009265424
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