//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Sport league website : an effe...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Advertising
1
Advertising effects
1
Consumer behaviour
1
Konsumentenverhalten
1
Multivariate Analyse
1
Multivariate analysis
1
Public relations
1
USA
1
United States
1
Werbewirkung
1
Werbung
1
Öffentlichkeitsarbeit
1
more ...
less ...
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Undetermined
1
Author
All
Haley, Eric
2
Kim, Sora
2
Koo, Gi-Yong
1
Koo, Gi-yong
1
Published in...
All
Journal of advertising : official publication of the American Academy of Advertising
Journal of sport management : the official journal of the North American Society of Sport Management
11
Journal of business ethics : JOBE
9
Sport management review
9
International journal of sport management and marketing : IJSMM
8
Sport marketing quarterly : preferred journal of the Sport Marketing Association
8
European Sport management quarterly : ESMQ
7
International Journal of Sports Marketing and Sponsorship
6
Management decision : MD
6
Journal of Business Ethics
4
Tourism management : research, policies, practice
4
Management Decision
3
Sport Management Review
3
Sport marketing quarterly : for professionals in the business of marketing sport
3
Corporate social responsibility and environmental management
2
IFS Report
2
IFS reports
2
International journal of advertising : the review of marketing communications
2
Journal of marketing communications
2
Journal of marketing theory and practice
2
Journal of the American Statistical Association : JASA
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Personnel review
2
The journal of product & brand management
2
Development Engineering
1
Development engineering
1
International Journal of Event and Festival Management
1
International Journal of Sport Finance
1
International entrepreneurship and management journal
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of sports marketing & sponsorship
1
Journal of Health Organization and Management
1
Journal of Product & Brand Management
1
Journal of Research in Interactive Marketing
1
Journal of advertising research
1
Journal of health organization and management
1
Journal of targeting, measurement and analysis for marketing
1
Journal of the American Statistical Association
1
Logistics information management
1
Organizational dynamics : a quarterly review of organizational behavior for professional managers
1
more ...
less ...
Source
All
ECONIS (ZBW)
1
OLC EcoSci
1
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Comparison of the paths from consumer involvement types to ad responses between corporate advertising and product advertising
Kim, Sora
;
Haley, Eric
;
Koo, Gi-yong
- In:
Journal of advertising : official publication of the …
38
(
2009
)
3
,
pp. 67-80
Persistent link: https://www.econbiz.de/10003892016
Saved in:
2
Comparison of the Paths From Consumer Involvement Types To Ad Responses Between Corporate Advertising And Product Advertising
Kim, Sora
;
Haley, Eric
;
Koo, Gi-Yong
- In:
Journal of advertising : official publication of the …
38
(
2009
)
3
,
pp. 67-80
Persistent link: https://www.econbiz.de/10008303120
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->