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The Journal of Advertising and the development of advertising theory : reflections and directions for future research
Laczniak, Russell N. - In: Journal of advertising : official publication of the … 44 (2015) 4, pp. 429-433
Persistent link: https://www.econbiz.de/10011410233
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Restricted visions of multiracial identity in advertising
Harrison, Robert L.; Thomas, Kevin D.; Cross, Samantha N. N. - In: Journal of advertising : official publication of the … 46 (2017) 4, pp. 503-520
Persistent link: https://www.econbiz.de/10011798726
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Television commercial violence potential effects on children
Brocato, E. Deanne; Gentile, Douglas A.; Laczniak, … - In: Journal of advertising : official publication of the … 39 (2010) 4, pp. 95-107
Persistent link: https://www.econbiz.de/10008860325
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Comment : advertising's domain and definition
Laczniak, Russell N. - In: Journal of advertising : official publication of the … 45 (2016) 3, pp. 351-352
Persistent link: https://www.econbiz.de/10011591607
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Reply to the comments on "If advertising won't die, what will it be? Toward a working definition of advertising"
Dahlén, Micael; Rosengren, Sara - In: Journal of advertising : official publication of the … 45 (2016) 3, pp. 359-363
Persistent link: https://www.econbiz.de/10011591612
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FROM THE EDITOR
Laczniak, Russell N. - In: Journal of advertising : official publication of the … 34 (2005) 2, pp. 5-6
Persistent link: https://www.econbiz.de/10008116042
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FROM THE EDITOR
Laczniak, Russell N. - In: Journal of advertising : official publication of the … 34 (2005) 3, pp. 5-6
Persistent link: https://www.econbiz.de/10008116217
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FROM THE EDITOR
Laczniak, Russell N. - In: Journal of advertising : official publication of the … 34 (2005) 1, pp. 3-6
Persistent link: https://www.econbiz.de/10008116843
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ARTICLES - Advertising's Influence on Subsequent Product Trial Processing
Kempf, DeAnna S.; Laczniak, Russell N. - In: Journal of advertising : official publication of the … 30 (2001) 3, pp. 27-38
Persistent link: https://www.econbiz.de/10008119408
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ARTICLES - Mothers' Preferences for Regulating Children's Television
Walsh, Ann D.; Laczniak, Russell N.; Carlson, Les - In: Journal of advertising : official publication of the … 27 (1998) 3, pp. 23-36
Persistent link: https://www.econbiz.de/10008121517