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Looking beyond first-person effects (FPEs) in the influence of scarcity appeals in advertising : a replication and extension of Eisend (2008)
Sharma, Piyush; Roy, Rajat - In: Journal of advertising : official publication of the … 45 (2016) 1, pp. 78-84
Persistent link: https://www.econbiz.de/10011453871
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Scarcity appeal in advertising : exploring the moderating roles of need for uniqueness and message framing
Roy, Rajat; Sharma, Piyush - In: Journal of advertising : official publication of the … 44 (2015) 4, pp. 349-359
Persistent link: https://www.econbiz.de/10011410177