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Dahlén, Micael; Rosengren, Sara; Törn, Fredrik; … - In: Journal of advertising : official publication of the … 37 (2008) 3, pp. 57-67

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Dahlén, Micael; Friberg, Lars; Nilsson, Erik - In: Journal of advertising : official publication of the … 38 (2009) 2, pp. 121-129

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Beverland, Michael B.; Lindgreen, Adam; Vink, Michiel W. - In: Journal of advertising : official publication of the … 37 (2008) 1, pp. 5-15

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Martin, Brett A. S.; Wentzel, Daniel; Tomczak, Torsten - In: Journal of advertising : official publication of the … 37 (2008) 1, pp. 29-43

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Jin, Hyun Seung; Suh, Jaebeom; Donavan, D. Todd - In: Journal of advertising : official publication of the … 37 (2008) 1, pp. 45-57

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