Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
It is all in the mind(set)! :...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Advertising
1
Advertising effects
1
Advertising planning
1
Experiment
1
Internet marketing
1
Luxury goods
1
Luxusgüter
1
Online-Marketing
1
Social Web
1
Social web
1
Target group
1
USA
1
United States
1
Viral marketing
1
Virales Marketing
1
Werbeplanung
1
Werbewirkung
1
Werbung
1
Zielgruppe
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Seo, Yuri
2
Choi, Yung Kyun
1
Ko, Dongwoo
1
Kwon, JaeHwan
1
Li, Xiaozhu
1
Yoon, Sukki
1
Published in...
All
Journal of advertising : official publication of the American Academy of Advertising
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
17
Journal of business research : JBR
15
Marketing letters : a journal of research in marketing
7
Australasian marketing journal
6
International journal of hospitality management
6
Tourism management : research, policies, practice
6
European Journal of Marketing
5
Journal of advertising
5
Psychology & marketing
5
European journal of marketing
4
Journal of consumer behaviour : an international research review
4
Journal of retailing and consumer services
4
Journal of travel and tourism marketing
4
Psychology & Marketing
3
Tourism review
3
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
2
International journal of advertising : the review of marketing communications
2
International journal of contemporary hospitality management
2
International marketing review
2
Journal of Business Research
2
Journal of Service Theory and Practice
2
Journal of business ethics : JBE
2
Journal of hospitality marketing & management
2
Journal of service theory and practice : JSTP
2
Qualitative market research : an international journal
2
The University of Auckland Business School Research Paper Series
2
The journal of consumer marketing
2
Asia Pacific Journal of Marketing and Logistics
1
Asia Pacific journal of marketing and logistics
1
European journal of marketing : EJM
1
European management journal
1
International Journal of Contemporary Hospitality Management
1
International Marketing Review
1
Journal of Consumer Marketing
1
Journal of Consumer Psychology
1
Journal of consumer behaviour
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
Journal of destination marketing & management
1
more ...
less ...
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Effective luxury-brand advertising : the ES-IF matching (entity-symbolic versus incremental-functional) model
Kwon, JaeHwan
;
Seo, Yuri
;
Ko, Dongwoo
- In:
Journal of advertising : official publication of the …
45
(
2016
)
4
,
pp. 459-471
Persistent link: https://www.econbiz.de/10011633860
Saved in:
2
Narrative transportation and paratextual features of social media in viral advertising
Seo, Yuri
;
Li, Xiaozhu
;
Choi, Yung Kyun
;
Yoon, Sukki
- In:
Journal of advertising : official publication of the …
47
(
2018
)
1
,
pp. 83-95
Persistent link: https://www.econbiz.de/10011848783
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
