Narrative transportation and paratextual features of social media in viral advertising
Yuri Seo, Xiaozhu Li and Yung Kyun Choi, Sukki Yoon
| Year of publication: |
January-March 2018
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|---|---|
| Authors: | Seo, Yuri ; Li, Xiaozhu ; Choi, Yung Kyun ; Yoon, Sukki |
| Published in: |
Journal of advertising : official publication of the American Academy of Advertising. - Philadelphia, Pa. : Taylor & Francis, ISSN 0091-3367, ZDB-ID 435192-7. - Vol. 47.2018, 1, p. 83-95
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| Subject: | Social Web | Social web | Virales Marketing | Viral marketing | Werbung | Advertising | Online-Marketing | Internet marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/00913367.2017.1405752 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011848783