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Special issue: Reinquiries in advertising research
Eisend, Martin (ed.); Franke, George R. (ed.);  … - 2016
Persistent link: https://www.econbiz.de/10011453830
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Reinquiries in advertising research
Eisend, Martin; Franke, George R.; Leigh, James H. - In: Journal of advertising : official publication of the … 45 (2016) 1, pp. 1-3
Persistent link: https://www.econbiz.de/10011453831
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Public perceptions of billboards : a meta-analysis
Franke, George R.; Taylor, Charles Raymond - In: Journal of advertising : official publication of the … 46 (2017) 3, pp. 395-410
Persistent link: https://www.econbiz.de/10011744307
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Use and Effectiveness of Billboards: Perspectives from Selective-Perception Theory and Retail-Gravity Models
Taylor, Charles; Franke, George; Bang, Hae-Kyong - In: Journal of advertising : official publication of the … 35 (2006) 4, pp. 21-34
Persistent link: https://www.econbiz.de/10008126168
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ARTICLES - Cultural Influences on Agency Practitioners' Ethical Perceptions: A Comparison of Korea and the U.S.
Moon, Young Sook; Franke, George R. - In: Journal of advertising : official publication of the … 29 (2000) 1, pp. 51-66
Persistent link: https://www.econbiz.de/10008120304
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The Information Content of Advertising: A Meta-Analysis
Abernethy, Avery M.; Franke, George R. - In: Journal of advertising : official publication of the … 25 (1996) 2, pp. 1-18
Persistent link: https://www.econbiz.de/10008123883