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~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
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Jin, Hyun Seung
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Journal of advertising : official publication of the American Academy of Advertising
Journal of marketing communications
11
International journal of advertising : the quarterly review of marketing communications
5
European Journal of Marketing
4
European journal of marketing : EJM
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Journal of business research : JBR
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International journal of advertising : the review of marketing communications
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Journal of advertising research
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Journal of Consumer Affairs
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Journal of advertising
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Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
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Journal of promotion management : JPM
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Journal of retailing and consumer services
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Journal of travel and tourism marketing
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Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
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Digital advertising : theory and research
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European journal of marketing
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Health marketing quarterly
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International Marketing Review
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Journal of Media Economics
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Journal of sport management : the official journal of the North American Society of Sport Management
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Journal of strategic marketing
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Psychology & Marketing
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The evolution of integrated marketing communications : the customer-driven marketplace
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Salient effects of publicity in advertised brand recall and recognition : the list-strength paradigm
Jin, Hyun Seung
;
Suh, Jaebeom
;
Donavan, D. Todd
- In:
Journal of advertising : official publication of the …
37
(
2008
)
1
,
pp. 45-57
Persistent link: https://www.econbiz.de/10003708163
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2
The typicality and accessibility of consumer attitudes toward television advertising : implications for the measurement of attitudes toward advertising in general
Jin, Hyun Seung
;
Lutz, Richard J.
- In:
Journal of advertising : official publication of the …
42
(
2013
)
4
,
pp. 343-357
Persistent link: https://www.econbiz.de/10010230056
Saved in:
3
Children's advertising literacy for advergames : perception of the game as advertising
An, Soontae
;
Jin, Hyun Seung
;
Park, Eun Hae
- In:
Journal of advertising : official publication of the …
43
(
2014
)
1
,
pp. 63-72
Persistent link: https://www.econbiz.de/10010344086
Saved in:
4
Compounding Consumer Interest - Effects of Advertising Campaign Publicity on the Ability to Recall Subsequent Advertisements
Jin, Hyun Seung
- In:
Journal of advertising : official publication of the …
32
(
2003
)
4
,
pp. 29-42
Persistent link: https://www.econbiz.de/10008117811
Saved in:
5
"Someone should do something" : replication and an agenda for collective action
Kerr, Gayle
;
Schultz, Don E.
;
Lings, Ian
- In:
Journal of advertising : official publication of the …
45
(
2016
)
1
,
pp. 4-12
Persistent link: https://www.econbiz.de/10011453834
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