Narrow search
Showing 1 - 3 of 3
Cover Image
Unlocking the power of integrated marketing communications : how integrated is your IMC program?
Keller, Kevin Lane - In: Journal of advertising : official publication of the … 45 (2016) 3, pp. 286-301
Persistent link: https://www.econbiz.de/10011591597
Cover Image
ARTICLES - Communication Strategies for Brand Extensions: Enhancing Perceived Fit by Establishing Explanatory Links
Bridges, Sheri; Keller, Kevin Lane; Sood, Sanjay - In: Journal of advertising : official publication of the … 29 (2000) 4, pp. 1-12
Persistent link: https://www.econbiz.de/10008120060
Cover Image
The Prisoner's Dilemma and the Role of Information in Setting Advertising Budgets
Corfman, Kim P.; Lehmann, Donald R. - In: Journal of advertising : official publication of the … 23 (1994) 2, pp. 35-48
Persistent link: https://www.econbiz.de/10008129767