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Product placement in social games : consumer experiences in China
Chen, Huan; Haley, Eric - In: Journal of advertising : official publication of the … 43 (2014) 3, pp. 286-295
Persistent link: https://www.econbiz.de/10010408860
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Comparison of the paths from consumer involvement types to ad responses between corporate advertising and product advertising
Kim, Sora; Haley, Eric; Koo, Gi-yong - In: Journal of advertising : official publication of the … 38 (2009) 3, pp. 67-80
Persistent link: https://www.econbiz.de/10003892016
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Account Planners' Views on How Their Work Is and Should Be Evaluated
Morrison, Margaret A.; Haley, Eric - In: Journal of advertising : official publication of the … 32 (2003) 2, pp. 7-16
Persistent link: https://www.econbiz.de/10008118199
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The Great American Blowup: Puffery In Advertising and Selling
Preston, Ivan L.; Haley, Eric - In: Journal of advertising : official publication of the … 26 (1997) 4, pp. 64
Persistent link: https://www.econbiz.de/10008122317
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How French Advertising Professionals Develop Creative Strategy
Taylor, Ronald E.; Grubbs Hoy, Mariea; Haley, Eric - In: Journal of advertising : official publication of the … 25 (1996) 1, pp. 1-14
Persistent link: https://www.econbiz.de/10008123327
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Exploring the Construct of Organization as Source: Consumers' Understandings of Organizational Sponsorship of Advocacy Advertising
Haley, Eric - In: Journal of advertising : official publication of the … 25 (1996) 2, pp. 19-36
Persistent link: https://www.econbiz.de/10008123882
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Comparison of the Paths From Consumer Involvement Types To Ad Responses Between Corporate Advertising And Product Advertising
Kim, Sora; Haley, Eric; Koo, Gi-Yong - In: Journal of advertising : official publication of the … 38 (2009) 3, pp. 67-80
Persistent link: https://www.econbiz.de/10008303120