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Presentation matters : comparison of cognitive effects of DTC prescription drug advergames, websites, and print ads
Huh, Jisu; Suzuki-Lambrecht, Yoshikazu; Lueck, Jennifer; … - In: Journal of advertising : official publication of the … 44 (2015) 4, pp. 360-374
Persistent link: https://www.econbiz.de/10011410179
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Mitigating the effects of advergames on children : do advertising breaks work?
An, Soontae; Stern, Susannah - In: Journal of advertising : official publication of the … 40 (2011) 1, pp. 43-56
Persistent link: https://www.econbiz.de/10009009163
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Caution, animated violence assessing the efficacy of violent video game ratings
Becker-Olsen, Karen L.; Norberg, Patricia A. - In: Journal of advertising : official publication of the … 39 (2010) 4, pp. 83-94
Persistent link: https://www.econbiz.de/10008860327
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The role of dominance in the appeal of violent media depictions
Ashworth, Laurence; Pyle, Martin; Pancer, Ethan - In: Journal of advertising : official publication of the … 39 (2010) 4, pp. 121-134
Persistent link: https://www.econbiz.de/10008908114
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Advergames : the impact of brand prominence and game repetition on brand responses
Cauberghe, Verolien; Pelsmacker, Patrick de - In: Journal of advertising : official publication of the … 39 (2010) 1, pp. 5-18
Persistent link: https://www.econbiz.de/10003962667
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Children's advertising literacy for advergames : perception of the game as advertising
An, Soontae; Jin, Hyun Seung; Park, Eun Hae - In: Journal of advertising : official publication of the … 43 (2014) 1, pp. 63-72
Persistent link: https://www.econbiz.de/10010344086
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Product placement in social games : consumer experiences in China
Chen, Huan; Haley, Eric - In: Journal of advertising : official publication of the … 43 (2014) 3, pp. 286-295
Persistent link: https://www.econbiz.de/10010408860
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Brand logo placements in violent games : effects of violent cues on memory and attitude through arousal and presence
Jeong, Eui Jun; Bohil, Corey J.; Biocca, Frank A. - In: Journal of advertising : official publication of the … 40 (2011) 3, pp. 59-72
Persistent link: https://www.econbiz.de/10009302700
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Special issue: Advergames, in-game advertising, and social media games
Terlutter, Ralf (contributor) - 2013
Persistent link: https://www.econbiz.de/10009778499
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Comparing TV ads and advergames targeting children : the impact of persuasion knowledge on behavioral responses
Panic, Katarina; Cauberghe, Verolien; Pelsmacker, Patrick de - In: Journal of advertising : official publication of the … 42 (2013) 2/3, pp. 264-273
Persistent link: https://www.econbiz.de/10009778508