//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
The influence of print adverti...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Type of publication
All
Article
2
Language
All
Undetermined
2
Author
All
Coulter, Keith S.
2
Coulter, Robin A.
1
Zaltman, Gerald
1
Published in...
All
Journal of advertising : official publication of the American Academy of Advertising
Management Research Review
7
Journal of Product & Brand Management
5
AMS review : official publication of the Academy of Marketing Science
4
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Journal of retailing
3
Management research review
3
Psychology & marketing
3
Journal of Consumer Research
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
International journal of advertising : the quarterly review of marketing communications
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of Business Research
1
Journal of Research in Interactive Marketing
1
Journal of Services Marketing
1
Journal of business research : JBR
1
Journal of consumer psychology : the official journal of the Society for Consumer Psychology
1
Journal of marketing
1
Journal of marketing research : JMR
1
Journal of travel and tourism marketing
1
Marketing letters : a journal of research in marketing
1
The journal of services marketing
1
more ...
less ...
Source
All
OLC EcoSci
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
ARTICLES - Interpreting Consumer Perceptions of Advertising: An Application of the Zaltman Metaphor Elicitation Technique
Coulter, Robin A.
;
Zaltman, Gerald
;
Coulter, Keith S.
- In:
Journal of advertising : official publication of the …
30
(
2001
)
4
,
pp. 1-22
Persistent link: https://www.econbiz.de/10008119321
Saved in:
2
THE EFFECTS OF COGNITIVE RESOURCE REQUIREMENTS, AVAILABILITY, AND ARGUMENT QUALITY ON BRAND ATTITUDES: A Melding of Elaboration Likelihood and Cognitive Resource Matching Theories
Coulter, Keith S.
- In:
Journal of advertising : official publication of the …
33
(
2004
)
4
,
pp. 53-64
Persistent link: https://www.econbiz.de/10008127842
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->