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~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
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Journal of advertising : official publication of the American Academy of Advertising
International Journal of Wine Business Research
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2012 Annual Meeting, August 12-14, 2012, Seattle, Washington
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Weinmarketing : Kundenwünsche erforschen, Zielgruppen identifizieren, innovative Produkte entwickeln
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2001 Annual meeting, August 5-8, Chicago, IL
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Sustainable marketing and social media : a cross-country analysis of motives for sustainable behaviors
Minton, Elizabeth
;
Lee, Christopher
;
Orth, Ulrich R.
; …
- In:
Journal of advertising : official publication of the …
41
(
2012
)
4
,
pp. 69-84
Persistent link: https://www.econbiz.de/10009762981
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Consumer Response to Sex Role Portrayals in Advertisements - Effects of Incongruity and Prejudices on Emotions and Attitudes
Orth, Ulrich R.
;
Holancova, Denisa
- In:
Journal of advertising : official publication of the …
32
(
2003
)
4
,
pp. 77-90
Persistent link: https://www.econbiz.de/10008117807
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