Dimensions of wine region equity and their impact on consumer preferences
Year of publication: |
2005
|
---|---|
Authors: | Orth, Ulrich R. ; McGarry Wolf, Marianne ; Dodd, Tim H. |
Published in: |
Journal of Product & Brand Management. - Emerald Group Publishing Limited, ISSN 2054-1643, ZDB-ID 2020682-3. - Vol. 14.2005, 2, p. 88-97
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Brand equity | Lifestyles | Consumer behaviour | Quality | Wines | Value analysis |
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